What are the factors that affect consumer buying behaviour?
3.2 The factors which influence consumer behaviour
- Psychological (motivation, perception, learning, beliefs and attitudes)
- Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
- Social (reference groups, family, roles and status)
What are the 4 factors affecting customer or consumer buying behavior?
In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.
What is consumer buying behaviour Slideshare?
Consumer Behavior Chapter 4 Version 3e Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and the product use 1.
What are the 3 major factors that affects the customer buying behavior?
Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept. Age and life-cycle have potential impact on the consumer buying behavior.
What are the 4 market behaviors?
There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations. It’s important to understand what these four segmentations are if you want your company to garner lasting success.
What are the factors that influence behavior?
What factors can affect behaviour?
- physical factors – age, health, illness, pain, influence of a substance or medication.
- personal and emotional factors – personality, beliefs, expectations, emotions, mental health.
- life experiences – family, culture, friends, life events.
- what the person needs and wants.
What is consumer behavior with example?
Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by …
Psychological Factors. Human psychology is a major determinant of consumer behavior.
What are the major factors influencing buying behavior?
Economic Factors: Consumer behaviour is influenced largely by economic factors. Economic factors that influence consumer behaviour are. a) Personal Income,
What are the factors affecting buyer behaviour?
i. Age. Age is a major factor that influences buying behavior.
What are the different types of consumer behavior?
Variety seeking behavior. This is a type of consumer behavior where consumers buy different products every time.