Digital marketing is about branding, refers to the task of activities undertaken to market. Interactive activities such as campaigns, paid unpaid, search engine optimization, E-mail marketing, affiliate marketing so on. Email marketing is to reach potential customers consistent via electronic mails. The digital marketing training in ludhiana works wonderfully to win customer confidence usinga trust.
Digital marketing includes
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email marketing
- Content marketing
- Affiliate marketing
Email Campaign- MailChimp, Aweber
Content Idea Generation Tools, Google Trends
Graphic Designing Tools- Canva
Self-branding is very important nowadays
- Focus on customers satisfaction
- Customer feedback
- Understanding the marketing fundamentals
- Demand in the market
- Rate of interest
Digital engagement basics
Develop a vision for what we want to convey online.Craft a strategy with short term and long term goals in mind.We can create a digital identity as per your wish.Follow and connect with others with digital marketing training in ludhiana.
Digital marketing has advantages such as
Lower cost- if it is properly planned, it can reach customers globally.
Customize – customer data is linked when the customer visits the website you can give them waive off-price instead of the MRP.
Seamless- if there is an online shopping website people would prefer to buy online rather than going to store which is immediate and hassle-free instead of traveling in traffic and standing in the queue.
Social media– we can always observe customer feedback reviews improve the service.
Measurable results- we can retrieve the results of the campaign, information on how customers use your website. It has quick results.
- We can see several visitors.
- We can see conversion rates.
- We can see the bounce rates.
Social media analytics is the practice of gathering information from social media websites and analyzing data for business decisions.
Social media analytics are used to support marketing and customer service activities.
Social customer relationship marketing example Facebook page allows the customer to like a page like your brand, the way you connect, communicate, networking through social media, you can follow customer conversations for real-time feedback.
Social listening is very important, in this process we can observe the customer feedback posts about the product, company, review, based on the customer feedback decision is taken fro improvement of the existing business market.
In this social listening, we follow a few steps they are
Monitor– we listen to the customer what they are actually doing, using the right technique and tools.
Listen- always categorize what customers really care about.
Interpret– customer conversation could be robust its critical to listen to be specific and explore the trend in volume and sentiment.
Transform-always use real-time scenarios in act learn the platform.
Some of the metrics used to evaluate digital marketing performance
- Conversion rate
- Response rate
- Click-through rate
- Campaign ROI
- Website performance data including traffic and its sources
- Cost per lead
- Quality of leads
- Social media tagging, sharing,tweets