What is the target market for eReaders?
(More eReader demographic info available after the break…) Percent More Likely Than Average U.S. Adult to…. According to Mediamark, at 56.3% of e-reader users, men outnumber women (43.7%). Adults ages 35-54 are the “sweet spot” for this product, as they are 20% more likely than the average adult to own an e-reader.
How big is the e-reader market?
The global e-reader market is valued at 460 million U.S. dollars in 2020 and is projected to shrink to 160 million U.S. dollars by 2025. During the forecast period, the market size is expected to decrease with a compound annual growth rate of minus 12.6 percent.
What are 2 types of e-readers?
Here are the most popular types of e-reader devices you can choose from for the best reading experience.
- Desktop eBook Readers. Adobe Digital Editions.
- Stand-alone e-readers. Amazon Kindle.
- Internet-based eBook readers. Bookworm.
- Mobile eReader Apps. Apple iPhone.
- Best Tablets for eReaders. Apple iPad.
What is an e-reader and how does it work?
The skinny: As the name suggests, e-readers are ideal for people who simply like to read. They’re designed primarily for downloading electronic books, magazines and newspapers from a wireless store. When reading, simply tap or swipe the page to flip through the electronic pages. Some e-readers have buttons, too.
Who is Amazon’s target market?
Amazon’s target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2021. Additionally, 60% of Amazon’s target market are from the United States who prefer shopping online for convenience, fast delivery, and competitive prices.
What is Kindle’s target market?
So Who Is the Audience? Sized somewhere between an iPhone and an iPad and with an irresistibly low price, the Kindle Fire has real appeal for anyone on a low income, particularly young people and students, who want a tablet that does a lot but doesn’t retail for a lot.
What percentage of people read e-books?
The share of adults who have read an e-book in the last 12 months in the United States dropped to 25 percent in 2019….
| Characteristic | Share of respondents |
|---|---|
| 2019 | 25% |
| 2018 | 26% |
| 2016 | 28% |
| 2015 | 27% |
Do people use e readers?
Some 19% of adults report owning an e-reader – a handheld device such as a Kindle or Nook primarily used for reading e-books. This is a sizable drop from early 2014 when 32% of adults owned this type of device. Ownership of e-readers is somewhat more common among women (22%) than men (15%).
What does an e reader have that a book does not?
E-readers can hold thousands of books limited only by their memory and use the same physical space as a conventional book. Most E-ink displays are not back-illuminated and therefore seem to cause no more eye strain than a traditional book and less eye strain than LCD screens, with a longer battery life.
What is the main purpose of an e-reader?
An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
What is the difference between a tablet and an e-reader?
Generally speaking, the main difference between an ebook reader and a tablet is the screen. Tablets use backlit LCD screens, whereas ebook readers have E Ink screens. E Ink screens are more paper-like. They are designed to mimic the look of ink on paper.
What is the growth rate of the e book market?
The E-book Market market is studied from 2018 – 2026. What is the growth rate of E-book Market? The E-book Market is growing at a CAGR of 4.9% over the next 5 years.
Where can I find the market share of ebooks?
The most popular source of eBook market share data comes from “Author Earnings Report” now known as “Bookstat.”
Why is there a demand for e books?
The rising adoption of smartphones and multilingual features of e-books is an advantage that is expected to drive the global demand for e-books.
How are ebook sales underreported in the market?
Due to the proprietary nature of most eBook purchases, for example using a Kindle device to download from Amazon, eBook sales are vastly underreported here. So keep in mind the following eBook sales, generally speaking, can be considered much higher – in my personal opinion, the majority of the market.